GLOBAL VILLAGE CASE STUDY

RETAIL ARCHITECTURE & BUILDING BRAND AFFINITY

PROBLEM STATEMENT

Global Village, a leading FEC in the region, was not having a synergy in its architecture around the Park.While the park was about displaying the heritage, culture, food and architecture of different countries,it was missing a common link to exhibit and the brandessence was lost. We were commissioned to put together visitor experience and utility items so as to express the FEC’s amalgamation of the globe.

SOLUTION

The iconic buildings around the globe were the most synonymous characters when surveyed amongst a focus group and that’s what ignited the thought of bringing nine iconic structures as the GV DNA. These properties are massive and resonate the essence of bringing togetherness and yet offering the differentiation. Way finding solutions, benches, planters,bollards, entrance gates etc. were designed and themed on the lines of these prominent landmarks and developed across the park.

OUTCOME

The visitors could easily identify the icons with Global Village and their visit throughout the park was an experience to remember. The buildings were iconized in a group and were in view together through all these properties across the park thus giving a feel of affinity and association with the brand. DNA of this 15 years old property which was simplistic, scalable and Memorable was developed. .