Tyre Manufacturing Giants Pirelli desired a brand push in the city of Abu Dhabi. They had requirements wherein they would promote their service of changing your tyres at YOUR Location. Adding to that would be the need to create and setup a display that truly represents Pirelli, as well as have heightened visitor engagement. They didn’t just want to display or boast Pirelli’s presence, they wanted the visitors to remember the event.
To contribute to its attractiveness and draw a bigger crowd, It was critical to showcase perhaps one of Pirelli’s largest assets – their involvement in the Formula One. The base setup was ensured to have strengthened capacity in order to place a display F1 car on the activation stand. A “Mobile Van” with Pirelli branding on it was setup at the stand for the intent of promoting Pirelli’s “Mobile tyre change” Service. The setup was further complimented by promoters, digital surveys, coupons, games, prizes and giveaways for visitors.
These tab-based surveys developed by NAM were a vital medium to collect visitor information. Visitors would register their details like Name, contact details, details of their car models, what tyre brands and tyre models they use, previous service details etc. Upon registering and completing the survey visitors would receive coupons to play a game organized at the stand.