Shell, one of the automotive lubricant giants found it a little
Challenging to catch the eye of potential visitors for their event
and to keep them engaged and delighted with their experiences.
The issue at hand could be best addressed by playing the
cards right and bringing in strong elements of Motorsport.
The key was identified to have an activation revolving around
Maximum possible visitor engagement. BMW Motorsports
Professional racing driver Augusto Farfus was involved to catch
the attention of and attract visitors.It was arranged for visitors to
have rides with the motorsport racer. Shell branded giveaways and
freebies were on the tables as well as motorsport attire and gear
being accessible to visitors. A racing simulator was set up to
complete the engagement and contribute to the entertainment
The visitors thoroughly enjoyed their experiences being vast.
The atmosphere,decor and motorsport apparel gave them a taste
of the race life.While the racing simulator ensured their enjoyment
and engagement,Bringing in Augusto Farfus paid off as visitors took
up the once in a lifetime chance of the thrilling experience that peaked
their adrenaline rush.The visitors received a token of remembrance as
The giveaways were to be constant reminders of the event and their