SHELL BMW DTM EVENT CASE STUDY

AUTODROME DUBAI

PROBLEM STATEMENT

Shell, one of the automotive lubricant giants found it a little Challenging to catch the eye of potential visitors for their event and to keep them engaged and delighted with their experiences.

SOLUTION

The issue at hand could be best addressed by playing the cards right and bringing in strong elements of Motorsport. The key was identified to have an activation revolving around Maximum possible visitor engagement. BMW Motorsports Professional racing driver Augusto Farfus was involved to catch the attention of and attract visitors.It was arranged for visitors to have rides with the motorsport racer. Shell branded giveaways and freebies were on the tables as well as motorsport attire and gear being accessible to visitors. A racing simulator was set up to complete the engagement and contribute to the entertainment of visitors.

OUTCOME

The visitors thoroughly enjoyed their experiences being vast. The atmosphere,decor and motorsport apparel gave them a taste of the race life.While the racing simulator ensured their enjoyment and engagement,Bringing in Augusto Farfus paid off as visitors took up the once in a lifetime chance of the thrilling experience that peaked their adrenaline rush.The visitors received a token of remembrance as The giveaways were to be constant reminders of the event and their experiences. .