SHELL CLUB LAUNCH CASE STUDY

SHELL PREMIUM CLUB LAUNCH UAE B2B

OVERVIEW

This Business to business App was aimed at supporting the lubricants team and offering them with a ring side view of the dynamic UAE lubes market. It also supports commercial purchasers of Shell products and its distributors in the country.

ATTENTION

This Web APP catches the user’s attention right away as it gives a complete overview of the high street shops location wise division across emirates. Plans to further launch similar loyalty program for B2C category covering IWS’s and has all the more reason to be a hit amongst current Shell users and potential ones too.

BRANDING

At the very first look of the log in page, it feels very “SHELL” and clearly showcases the PECTEN and showcases its position as one of the most recognizable corporate icons ( LOGO) . Its easy to navigate and very user friendly.

CREATIVITY

A first in the region, plotting and mapping of shops based upon emirates and live update of sales, points and position of stocks at shops. Easy navigation and ease of usage makes it stand out and being the first in the market makes it LIKE NO OTHER.

DELIVERY

Targeted to give an exact picture to both the corporate office and its two distributors with their clients location and sales output.

EFFECTIVENESS

As a pilot project, it has been delivered across UAE covering over 400 stores with geo- targeting and giving real time update of the sales done ( primary and secondary), points earned and redeemed and stock updates

SHELL PREMIUM CLUB PACK

This exclusive Pack caught the attention of the target audience and acted as an ice breaker right at the beginning. The retailers were pleased to have this Pack containing Leaflet (Detailing the promotion mechanism and point based reward system), Pen, Letter of Participation and their exclusive Premium Club Membership Card. The Pack gained immediate attention as it was meticulously wrapped with a Silver ribbon and gave a premium look and feel.

SHELL PREMIUM CLUB MEMBERSHIP CARD

This exclusive and uniquely numbered Premium Club Membership Card at its very first look denotes the “Shell” look and feel. The prefix numbers denote the respective emirate code. The unique coding helps in search on the App for respective shops and going forward can be adapted and formulated with magnetic strip.