This Business to business App was aimed at supporting the lubricants team and offering them with a ring side view of the dynamic UAE lubes market. It also supports commercial purchasers of Shell products and its distributors in the country.
This Web APP catches the user’s attention right away as it gives a
complete overview of the high street shops location wise division
across emirates. Plans to further launch similar loyalty program for
B2C category covering IWS’s and has all the more reason
to be a hit amongst current Shell users and potential ones too.
At the very first look of the log in page, it feels very “SHELL” and
clearly showcases the PECTEN and showcases its position as one
of the most recognizable corporate icons ( LOGO) . Its easy to
navigate and very user friendly.
A first in the region, plotting and mapping of shops based upon
emirates and live update of sales, points and position of stocks at
shops. Easy navigation and ease of usage makes it stand out and
being the first in the market makes it LIKE NO OTHER.
Targeted to give an exact picture to both the corporate office and
its two distributors with their clients location and sales output.
As a pilot project, it has been delivered across UAE covering
over 400 stores with geo- targeting and giving real time update
of the sales done ( primary and secondary), points earned and
redeemed and stock updates
SHELL PREMIUM CLUB PACK
This exclusive Pack caught the attention of the target audience
and acted as an ice breaker right at the beginning.
The retailers were pleased to have this Pack containing Leaflet
(Detailing the promotion mechanism and point based reward
system), Pen, Letter of Participation and their exclusive
Premium Club Membership Card.
The Pack gained immediate attention as it was meticulously
wrapped with a Silver ribbon and gave a premium look and feel.
SHELL PREMIUM CLUB MEMBERSHIP CARD
This exclusive and uniquely numbered Premium Club
Membership Card at its very first look denotes the “Shell”
look and feel.
The prefix numbers denote the respective emirate code.
The unique coding helps in search on the App for respective
shops and going forward can be adapted and formulated
with magnetic strip.