The branded workshop programme improves the customer
experience through layout, branding, informative displays and
training support for staff. It has created a consistent and
professional expression of the Shell brand at independently
owned workshops in competitive lubricants markets.
The designed elements – exterior signage, display System,
interior finishes – form an innovative, easy-to- install system
which is scalable to fit the requirements of various sized
workshops (from 50sqm – 200sqm). This modular approach
has created brand alignment, established standards and
delivered consistent standout for the Shell lubricants in
third-party environments. Material specification and design
ensure a cost effective solution which has a long-term lifespan,
coupled with the flexibility to incorporate new campaign
messaging and communications when required.